apple.com

https://www.apple.com/

Ranks Overall #1,477 Big Tech #6

Data from Oct 9, 2026, 10:16 AM UTC 4d old, older than this category's 3 days freshness target Measured every 2 days · 20 runs since Aug 28, 2026

Elsewhere: PageSpeed Insights · Calibre · Treo · CrUX Vis · Tame the Bots · Scoring Calculator · Wayback Machine

This data is 4d old.

Sites are measured on a rolling schedule, so figures here are the newest successful measurement rather than a reading taken just now. Comparisons against other sites may span different points in time.

Lab data is measured using Lighthouse, Mobile mode unless otherwise specified. Field data is reported from Chrome UX Report (using p75 measurements).

Stack

Uses Preact

Ap Hosted by Apple

Filmstrip LAB Throttled

How the page drew during the measured load, at 8 points across 9.04 s. Compare this filmstrip against another site.

1.13 s
2.13 s
3.39 s
4.52 s
5.65 s
6.78 s
7.91 s
9.04 s

Lighthouse Scores LAB Simulated

Performance

↓ -11 (-16.2%)

Accessibility

no change

100

Best Practices

no change

SEO

no change

Metrics LAB FIELD

Core Web Vitals: passing 3 of 3 assessed from real Chrome users.

Field figures are the p75 across real Chrome users over a 28-day trailing window (2026-09-10 → 2026-10-07), url-level.

Metric	Lab Simulated	Field
LCP CWV Largest Contentful Paint	8.94 s poor	↑ +2196 ms (+32.6%) significant 6.73 s – 9.91 s	1.47 s good	88.7% 6.5% 4.8%
INP CWV Interaction to Next Paint — field only, no lab run can measure it	n/a	—	132 ms good	88.3% 9.8% 2%
CLS CWV Cumulative Layout Shift	0 good	→ no change 0 – 0.002	0 good	85.8% 13.3% 0.8%
TBT Total Blocking Time	242 ms needs work	↑ +149 ms (+160.2%) 31 ms – 313 ms	n/a	—
FCP First Contentful Paint	5.56 s poor	↑ +2228 ms (+66.9%) significant 2.71 s – 7.98 s	1.11 s good	87% 7.5% 5.6%
Speed Index	5.56 s needs work	↑ +1555 ms (+38.8%) significant 2.71 s – 7.98 s	n/a	—
TTFB Time to First Byte	609 ms good	↓ -22 ms (-3.5%) 603 ms – 631 ms	615 ms good	81.8% 13.1% 5.1%

Metric

Lab Simulated

Field

Value

Change / range

Trend

p75

Distribution

LCP CWV Largest Contentful Paint

8.94 s poor

↑ +2196 ms (+32.6%) significant 6.73 s – 9.91 s

1.47 s good

88.7% 6.5% 4.8%

INP CWV Interaction to Next Paint — field only, no lab run can measure it

n/a

—

132 ms good

88.3% 9.8% 2%

CLS CWV Cumulative Layout Shift

0 good

→ no change 0 – 0.002

0 good

85.8% 13.3% 0.8%

TBT Total Blocking Time

242 ms needs work

↑ +149 ms (+160.2%) 31 ms – 313 ms

n/a

—

FCP First Contentful Paint

5.56 s poor

↑ +2228 ms (+66.9%) significant 2.71 s – 7.98 s

1.11 s good

87% 7.5% 5.6%

Speed Index

5.56 s needs work

↑ +1555 ms (+38.8%) significant 2.71 s – 7.98 s

n/a

—

TTFB Time to First Byte

609 ms good

↓ -22 ms (-3.5%) 603 ms – 631 ms

615 ms good

81.8% 13.1% 5.1%

LCP Subparts LAB Throttled

The subparts attribute LCP to your server, resource discovery, download, or rendering. They come from one throttled load, the same one as the filmstrip, so they add up to that load’s LCP rather than the simulated Lab LCP above.

resource load duration 2.38 s

element render delay 2.37 s

time to first byte 675 ms

resource load delay 30 ms

LCP LAB Simulated vs LCP FIELD

Lab 8.94 s

Field p75 1.47 s

The lab LCP is 6.1× the field p75 — real users likely have above-average hardware or network connectivity.

Page weight

Metric	Value	Change / range
Page Weight	1.79 MB	↓ -22.4 kB (-1.3%) 1.38 MB – 2.94 MB
Requests	45	↓ -2 (-4.3%) 44 – 66
Third-party Weight	0 B	→ no change 0 B – 0 B
Third-party CPU	0 ms	→ no change 0 ms – 0 ms
Unused JS	156 kB	↑ +77 B 134 kB – 157 kB
Unused CSS	40.6 kB	↓ -23 B (-0.1%) 12.8 kB – 40.6 kB

Metric

Value

Change / range

Trend

Page Weight

1.79 MB

↓ -22.4 kB (-1.3%) 1.38 MB – 2.94 MB

Requests

↓ -2 (-4.3%) 44 – 66

Third-party Weight

0 B

→ no change 0 B – 0 B

Third-party CPU

0 ms

→ no change 0 ms – 0 ms

Unused JS

156 kB

↑ +77 B 134 kB – 157 kB

Unused CSS

40.6 kB

↓ -23 B (-0.1%) 12.8 kB – 40.6 kB

By resource type

Type	Share	Size	Requests
font	52.7%	938 kB	5
script	23.9%	425 kB	18
image	14%	249 kB	7
stylesheet	4.3%	77.2 kB	9
other	2.7%	47.9 kB	3
document	2.4%	43.6 kB	1
Total		1.79 MB	45

Without JavaScript

The same load, photographed twice at 412×823: once with scripts disabled, once as rendered.

0% of pixels differ — they are identical. A shifted layout counts as difference, so a <noscript> banner alone can account for a large figure.

Page health

Metric	Value	Change / range
Main Thread Work	2.03 s	↑ +274 ms (+15.5%) 1.37 s – 2.63 s
Long Tasks	9	↑ +2 (+28.6%) 4 – 11
DOM Elements	1,779	↑ +1 (+0.1%) 1,371 – 1,915
Axe Violations Violating nodes from a full Axe CLI run (more than Lighthouse reports)	19	→ no change 5 – 20
A11y Failures	3	→ no change 1 – 3
A11y Failing Nodes	17	→ no change 1 – 18

Metric

Value

Change / range

Trend

Main Thread Work

2.03 s

↑ +274 ms (+15.5%) 1.37 s – 2.63 s

Long Tasks

↑ +2 (+28.6%) 4 – 11

DOM Elements

1,779

↑ +1 (+0.1%) 1,371 – 1,915

Axe Violations Violating nodes from a full Axe CLI run (more than Lighthouse reports)

→ no change 5 – 20

A11y Failures

→ no change 1 – 3

A11y Failing Nodes

→ no change 1 – 18

Main thread work

Task	Share	Duration Simulated
script evaluation	34%	682 ms
other	30%	605 ms
style layout	23%	460 ms
paint composite render	5%	104 ms
parse HTML	5%	104 ms
script parse compile	4%	79 ms
Total		2.03 s

Task

Time

Duration Simulated

script evaluation

34%

682 ms

other

30%

605 ms

style layout

23%

460 ms

paint composite render

104 ms

parse HTML

104 ms

script parse compile

79 ms

Total

2.03 s

Axe violations axe-core 4.13.0, full rule set

19 violating nodes across 4 rules, 1274 passing. This is a standalone Axe CLI run and is stricter than the subset Lighthouse already includes.

serious color-contrast — Elements must meet minimum color contrast ratio thresholds 13 nodes
Offending elements (5 of 13)
1. #media-gallery-item-2-link > .media-gallery-contents > .media-gallery-bottom-content > .button-neutral.media-gallery-button.button
```
<div class="button button-neutral media-gallery-button" aria-hidden="true">Stream now</div>
```
2. #media-gallery-item-3-link > .media-gallery-contents > .media-gallery-bottom-content > .button-neutral.media-gallery-button.button
```
<div class="button button-neutral media-gallery-button" aria-hidden="true">F1 on Apple TV</div>
```
3. #media-gallery-item-4-link > .media-gallery-contents > .media-gallery-bottom-content > .button-neutral.media-gallery-button.button
```
<div class="button button-neutral media-gallery-button" aria-hidden="true">Stream now</div>
```
4. #media-gallery-item-5-link > .media-gallery-contents > .media-gallery-bottom-content > .button-neutral.media-gallery-button.button
```
<div class="button button-neutral media-gallery-button" aria-hidden="true">MLS on Apple TV</div>
```
5. #media-gallery-item-6-link > .media-gallery-contents > .media-gallery-bottom-content > .button-neutral.media-gallery-button.button
```
<div class="button button-neutral media-gallery-button" aria-hidden="true">Stream now</div>
```

minor aria-allowed-role — ARIA role should be appropriate for the element 3 nodes

Offending elements

#apple-upgrade

<video id="apple-upgrade" muted="" preload="none" playsinline="" data-inline-media-ba...="/105/media/us/home/2..." data-inline-media-pl...="{"start":"t - (100vh..." aria-label="Apple Upgrade, iPhon..…

li[data-tv-movie="matchbox the movie"]

<li id="endless-entertainmen..." class="media-gallery-item t..." data-media-gallery-i...="1" data-tv-movie="matchbox the movie" data-title="Matchbox The Movie" data-ac-gallery-item="" data-analytics-…

li[data-fam-fitness="join the team with “ted lasso”"]

<li id="endless-entertainmen..." class="media-gallery-item t..." data-media-gallery-i...="1" data-media-gallery-i...="fitness" data-fam-fitness="join the team with “..." data-ac-gallery-item="" data-…

critical aria-required-children — Certain ARIA roles must contain particular children 2 nodes
Offending elements
1. #tv-media-gallery > .media-gallery-item-container[role="list"]
```
<ul class="media-gallery-item-container" role="list" style="transform: translate3d(0px, 0px, 0px);">
```
2. #fam-media-gallery > .media-gallery-item-container[role="list"]
```
<ul class="media-gallery-item-container" role="list" style="transform: translate3d(0px, 0px, 0px);">
```
moderate region — All page content should be contained by landmarks 1 node
Offending element
1. h1
```
<h1 class="visuallyhidden">Apple</h1>
```

Accessibility failures 3 of 34 audits

color-contrast — Background and foreground colors do not have a sufficient contrast ratio. 13 nodes
aria-required-children — Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children. 2 nodes
label-content-name-mismatch — Elements with visible text labels do not have matching accessible names. 2 nodes

SEO failures 1 of 10 audits

link-text — Links do not have descriptive text 9 items

Hygiene

HTTPS HSTS CSP Clickjacking protection Origin isolation Trusted Types bfcache h2

Measurement log

Field history 25 weeks

Weekly p75 from the CrUX History API, backfilled in a single request.

Week ending	LCP	INP	CLS	FCP	TTFB
2026-10-03	1.42 s	127 ms	0	1.07 s	604 ms
2026-09-26	1.43 s	128 ms	0	1.08 s	610 ms
2026-09-19	1.44 s	127 ms	0	1.08 s	612 ms
2026-09-12	1.45 s	127 ms	0	1.08 s	591 ms
2026-09-05	1.62 s	148 ms	0.010	1.15 s	557 ms
2026-08-29	1.64 s	150 ms	0.010	1.15 s	556 ms
2026-08-22	1.66 s	153 ms	0.010	1.16 s	559 ms
2026-08-15	1.65 s	152 ms	0.010	1.16 s	561 ms
2026-08-08	1.64 s	151 ms	0.010	1.15 s	560 ms
2026-08-01	1.62 s	148 ms	0.010	1.15 s	558 ms
2026-07-25	1.61 s	147 ms	0.010	1.14 s	559 ms
2026-07-18	1.57 s	146 ms	0.010	1.13 s	554 ms

Week ending

LCP

INP

CLS

FCP

TTFB

2026-10-03

1.42 s

127 ms

1.07 s

604 ms

2026-09-26

1.43 s

128 ms

1.08 s

610 ms

2026-09-19

1.44 s

127 ms

1.08 s

612 ms

2026-09-12

1.45 s

127 ms

1.08 s

591 ms

2026-09-05

1.62 s

148 ms

0.010

1.15 s

557 ms

2026-08-29

1.64 s

150 ms

0.010

1.15 s

556 ms

2026-08-22

1.66 s

153 ms

0.010

1.16 s

559 ms

2026-08-15

1.65 s

152 ms

0.010

1.16 s

561 ms

2026-08-08

1.64 s

151 ms

0.010

1.15 s

560 ms

2026-08-01

1.62 s

148 ms

0.010

1.15 s

558 ms

2026-07-25

1.61 s

147 ms

0.010

1.14 s

559 ms

2026-07-18

1.57 s

146 ms

0.010

1.13 s

554 ms

Runs

Every stored run for this URL, newest first.

When	Perf	LCP	CLS	TBT	Weight	Runs	Spread	Bench	Took	Archive
Oct 9, 2026, 10:16 AM UTC	57	8.94 s	0	242 ms	1.79 MB	3/3	±0	2,496 0%	65.1s	Wayback
Oct 7, 2026, 2:10 AM UTC	68	6.74 s	0	93 ms	1.81 MB	3/3	±14	3,342 +34%	65.2s	Wayback
Oct 4, 2026, 4:40 AM UTC	68	8.95 s	0	184 ms	1.81 MB	3/3	±3	2,688 +8%	64.5s	Wayback
Oct 1, 2026, 8:12 PM UTC	57	9.40 s	0	39 ms	1.81 MB	3/3	±12	2,498 0%	70.8s	Wayback
Sep 29, 2026, 5:50 PM UTC	64	8.87 s	0	309 ms	1.79 MB	3/3	±5	2,483 0%	66.2s	Wayback
Sep 26, 2026, 6:27 PM UTC	61	9.09 s	0	250 ms	1.75 MB	3/3	±5	2,476 0%	67.4s	Wayback
Sep 24, 2026, 7:19 AM UTC	62	9.09 s	0	277 ms	1.75 MB	3/3	±5	2,440 -2%	66.7s	Wayback
Sep 22, 2026, 3:38 AM UTC	71	7.37 s	0	55 ms	2.07 MB	3/3	±3	3,015 +21%	72.3s	Wayback
Sep 18, 2026, 11:12 PM UTC	62	9.54 s	0	230 ms	2.07 MB	3/3	±5	2,494 0%	72.2s	Wayback
Sep 16, 2026, 9:56 PM UTC	70	8.92 s	0	31 ms	1.95 MB	3/3	±1	2,930 +18%	63.1s	Wayback
Sep 14, 2026, 9:43 PM UTC	63	9.91 s	0	313 ms	2.09 MB	3/3	±8	2,332 -6%	74s	Wayback
Sep 12, 2026, 7:00 AM UTC	65	7.05 s	0	157 ms	1.58 MB	3/3	±6	2,497 0%	65.3s	Wayback
Sep 10, 2026, 5:41 AM UTC	72	6.73 s	0	34 ms	1.38 MB	3/3	±4	3,433 +38%	27.8s	Wayback
Sep 8, 2026, 12:58 AM UTC	61	9.10 s	0	195 ms	2.52 MB	3/3	±8	2,489 0%	35s	Wayback
Sep 6, 2026, 12:41 AM UTC	61	9.02 s	0	192 ms	2.52 MB	3/3	±11	2,509 +1%	35.1s	Wayback
Sep 4, 2026, 10:47 AM UTC	57	9.10 s	0	184 ms	2.94 MB	3/3	±9	2,488 0%	35.1s	Wayback
Sep 3, 2026, 1:12 AM UTC	67	8.27 s	0	149 ms	2.55 MB	3/3	±8	2,497 0%	35.8s	Wayback
Sep 1, 2026, 11:28 PM UTC	71	8.79 s	0	61 ms	2.55 MB	3/3	±7	3,333 +34%	33.2s	Wayback
Aug 31, 2026, 10:34 PM UTC	61	9.08 s	0.002	250 ms	2.58 MB	3/3	±5	2,471 -1%	35.2s	Wayback
Aug 28, 2026, 5:29 PM UTC	59	9.11 s	0.001	247 ms	2.05 MB	3/3	±9	2,502 +1%	40.4s	Wayback

When

Scores

Perf

LCP

CLS

TBT

Weight

Runs

Spread

Bench

Took

Stack

Filmstrip LAB 🐢 Throttled

Lighthouse Scores LAB 🤖 Simulated

Metrics LAB FIELD

LCP Subparts LAB 🐢 Throttled

LCP LAB 🤖 Simulated vs LCP FIELD

Page weight

By resource type

Without JavaScript

Page health

Main thread work

Axe violations axe-core 4.13.0, full rule set

Accessibility failures 3 of 34 audits

SEO failures 1 of 10 audits

Hygiene

Measurement log

Field history 25 weeks

Runs

Filmstrip LAB Throttled

Lighthouse Scores LAB Simulated

LCP Subparts LAB Throttled

LCP LAB Simulated vs LCP FIELD